Indústria Imaginária | Produção de filmes e conteúdos para TV

A Indústria Imaginária foi fundada por Ricardo Nauenberg após 10 anos de atuação na TV Globo . Atua na produção de filmes e conteúdos para TV



Soft Wear

Fashion is a consequence of the world we live in and a direct reflection of behavior. It’s not an isolated fact… existing in an intimate parallel with economy, artistic tendencies such as architecture and art, with politics, technology, climate conditions and how people want to live. Clothing is a sculpture around the individual who moves about… architecture is a sculpture around the city which is ecstatic. Fashion is a flag that identifies people as the tribes to which they wish to belong… it is a silent language.

SOFT WEAR is a series of six episodes that dissects six decades (fifties, sixties, seventies, eighties, nineties and the year 2000), that tells the history of fashion and the world, decade by decade, from politics to economy, from architecture and music to the way of dressing, justifying and explaining the forms that emerged. As speakers in an informal conversation, Charles Gavin (rocker and drummer, aligned with cultural movements), Andrea Dellal (former model of major international brands and a constant in the London scene) and JR Duran (one of the most relevant fashion photographers of the last decades) in a debate framed by films, photographs and documents of the time which will illustrate the narrative.