Fashion Show – design, broadcasting and concept
Fashion Show - design, broadcasting and concept
Indústria Imaginárias’s connection with fashion is everlasting.
At the height of the São Paulo Fashion week, in partnership with international DIRECTV, Ricardo Nauenberg created a satellite channel with the goal of broadcasting the event live all day long… backstage moments, fashion shows, tribes and behaviors… interviews and analysis with big names in the industry and pop stars for five days in a live transmission of eight uninterrupted hours.
In the exhibition areas, Ricardo Nauenberg was responsible for the worldwide PIERRE CARDIN exhibits… he made the concept, design and production for the designer’s work retrospective in many different countries. The first was in São Paulo and the biggest, in Paris, which can be seen on this site clicking below on PIERRE CARDIN GRAPHICS.
In the scenography area, with the goal of revitalizing FASHION RIO, turning it into an art and fashion event, the 50.000 square meters area at Marina da Glória was entirely adapted, transforming the area into a huge piece (see photos attached).
Currently, in development, IMAGINE FASHIONTV will be the first WEBTV of an implementation series.