This is an experimental show about behavior, about fashion, architecture, sports, lifestyle, which always starts with a question. At the end, a quick investigation tries to provide an answer, not necessarily conclusive, but always thought-provoking. The format was ordered by the agency Leo Burnett to join the client’s image which is more modern, avant-guard, and it interacts with the restless people of the city, the true opinion makers and trend setters.
The format is of short pills to be inserted into the programming like an interprogram, just before the commercial break. The name itself already suggests the nature of the show: BEAT is a word that expresses PULSATION, RHYTHM… at the same time, if we split the written word into two, we have BE AT, meaning BEING AT, suggesting the need to be at the right positions or places in the city.
BEAT is a manual of concerns and conclusions of those who are truly connected with their time and information.