AUDIO PORTRAIT – criolo
CRIOLO is the result of the marginalized areas of São Paulo, which lives in a rough economic situation where the social gap is tremendous. It is rare that an artist who is born and who survives in these surroundings manages to flourish into the cultural scene’s mainstream. CRIOLO did… through his disconcerting talent and a dose of persistent heroism. It’s an exception in an environment where having qualities is not enough. SIDE B is the testimony of what it’s like to be an artist in a marginalized area, where everything conspires against not only art but also against an entire generation due to the lack of opportunity, which often results in crime and marginalizes its own talents. SIDE B explains the inverted language, which was channeled into his music, resulting in a disconcerting sincerity.
The series AUDIOPORTRAIT delivers the word so the artist can develop a theme that has never been talked about. It is a show about the person, not the persona, giving the spectator an opportunity to join intimately the real person. It’s like a casual conversation where the spectator is in the second row, behind the silhouette of another participant.
It is a show that stemmed from the documentary WHITE BLACK and BLUES with BB KING, filmed in a differential format… it wasn’t just the music… it was a testimony about an issue that has impacted his career and, more than anything, a life’s story. In BB KING’s case, as a blues musician, touring across America for over sixty years, he narrated the changes in African-American civil rights during the second half of the 20th century, where music had an instrumental role. As an eyewitness to everything that was going on, he has credit as a consistent narrator, mixing narrative with musical performances. It’s not the career… it’s a point of view… an AUDIO PORTRAIT. Music is only the frame where history, in form of a testimony, truly shines… great developments narrated by someone who lived them.